Caaashtastic

Those great Celtics-Lakers NBA Finals matchups in the 1980s were happening at the same time as that "NBA Action ... It's Faaaaantastic" campaign. And ever since, commissioner David Stern and other NBA suits have claimed that the game is for the fans.

Is that why the Finals is being stretched out over two weeks, with no games on Fridays or Saturdays, and school-night games running from 9 p.m. until midnight when much of its target audience has to wake up early for work the next day?